Scalar International has published Brand Guidelines v1.0, the standard that now governs how the firm presents itself across every market and medium — from investor letters to a LinkedIn post to the walls of four offices on three continents.
Why now
Founded in Brooklyn in 2021, Scalar has grown from a single fund thesis into an infrastructure and real assets manager operating across the full energy transition value chain: critical minerals, clean energy, and ventures & tech. With four offices — New York, Luxembourg, Cape Town, and Mauritius — running one mandate, the firm needed a visual and verbal system precise enough to hold together across regions, funds, and audiences. Brand Guidelines v1.0 is that system.
The mark
The radiating icon and the serif wordmark are one fixed lockup. The two elements are never separated, rescaled independently, or re-spaced — on stationery, in an email signature, or on a social banner, the mark appears exactly as specified.
Minimum size is 120px wide for the full lockup online (24px for the icon alone) and 25mm in print (6mm for the icon alone), with at least one mark-height of clear space free on every side. The mark is never stretched, rotated, recolored, or given effects.
Color palette
Navy anchors the system as the primary color, with Signal Blue reserved as a secondary accent for links, data, and calls to action. The working ratio is 60% navy, 30% neutral paper, and 10% signal blue — blue is an accent, never a flood.
Typography
Geist Light carries every headline and section title, set tight and light — the weight never goes above Regular, even at small sizes, so hierarchy comes from size and space rather than boldness. Inter handles all running text, captions, labels, and tables: Regular for body copy, Medium or Semibold for labels and emphasis.
Voice & tone
Four principles govern every sentence Scalar puts into the world.
Precise
Numbers, standards and named partners over vague claims of impact.
Not: “A lot of clean energy.”
Grounded
Operational language — site visits, tranches, exits — never financial jargon for its own sake.
Not: “Value-add throughout the lifecycle.”
Purposeful
Every claim ties financial return to a real-world outcome, stated plainly.
Not: “Doing well by doing good.”
Global
One mandate across the US, Europe and Africa — write as one firm, not three regional offices.
Not: “Our African team…”
Photography & iconography
Imagery is drawn from real infrastructure, real people, and real scale — aerial energy assets, glass architecture, and site visits across four continents — never stock abstractions. A navy duotone overlay unifies photography from New York, Luxembourg, Cape Town, and Mauritius into one consistent look. Iconography follows the same logic: thin, single-weight line icons at 1.5px stroke, echoing the radiating linework of the mark, navy on light backgrounds and white on navy.
Where it shows up first
The refreshed system is already live across scalarintl.com, and is rolling out to business cards, letterhead, email signatures, and social templates. For brand assets, approvals, or questions about applying the guidelines, reach the Scalar International brand team at info@scalarintl.com or +1 888 973 9887.